Autumn has arrived and with it marks the start of the 2021 Design Guild Mark awards cycle. The Design Guild Mark exists to champion the brilliance of British design in the UK, and if you’re considering submitting an application for next year, here are some reasons why you’ll be making a wise decision.
It’s an accreditation of quality
The Design Guild Mark is a recognised and sought-after designation of excellence, awarded by a prestigious institution. Designs conferred with one have been stringently evaluated against eight criteria – something you can promote and publicise to your customers if successful.
The professionals that make up our three juries are renowned experts in the design sector and have been chosen for their specialist knowledge in the respective category that they sit on. Whether or not your piece is awarded a Design Guild Mark, the feedback that you’ll receive from the judges will be invaluable.
You get great press and social media coverage
The reputation of the Design Guild Mark is bolstered by the tremendous press coverage that it receives each year – something that all holders benefit from. We’ll also share news of your success on our growing social media accounts and through the content we post on our website.
You’re in good company
More than 200 designs have been honoured with a Design Guild Mark since its inception, including timeless classics from design royalty. All laureates are added to our register and will be celebrated in perpetuity.
Jonathan Hindle Prize
All the designs that are awarded a Design Guild Mark are automatically eligible to receive the Jonathan Hindle Prize – an award and cash prize of £1,000 that is presented to one design in each category deemed by the judges to be the most outstanding of the class.
It’s money well spent
Participating in the Design Guild Mark costs less than an online banner or a quarter page print ad and it can bring you and your brand much more. Furthermore, if you’re quick and submit your application prior to the early bird deadline on Monday 30 November, a saving can be made on the entry fee.
What the judges think
Jeremy Myerson, professor of design at the Royal College of Art:
“The Design Guild Mark remains the gold standard in design excellence for manufactured furniture. This year the accent was on simplicity, authenticity, finesse and fitness for purpose.”
Daniel Hopwood, director of Daniel Hopwood: London Interior Design & Architecture
“We all know that lovely quote by William Morris ‘Have nothing in your house that you do not know to be useful, or believe to be beautiful.’ In the light of this modern age may I add to the quote ‘and definitely sustainable’ as all of the products that have been awarded the prestigious Design Guild Mark meet all three of those criteria.”
John Tree, product designer at Jasper Morrison
“I’m super excited that DGM has both added a lighting category and invited me to be one of the judges. DGM has filled a noticeable gap in the UK by providing a platform for the recognition of excellence in furniture design. Extending this to Lighting is a natural continuation of the Guild Mark’s work.”