There was a time, not so long ago, that the thought of a purely online trade exhibition would have seemed like something from the pages of a science fiction novel.
Even more so when the exhibition in question services a sector as tactile as furnishings. Whether the product is destined for the domestic or commercial markets, it seems a given that the buyer needs to sit on the chairs, lie on the beds and get a sense of a collection from up close interaction.
That being said, the transition from reality to the digital sphere has been slowly happening since the advent of the internet age and the growing prevalence of social media, with more and more exhibitions providing ancillary digital services to complement the visitor’s overall experience.
We are all having to adapt to this new world and do so quickly to not be left behind and trade shows are no exceptions. All across the world, countries are experimenting with virtual editions and next month the UK will be host to three that you may find of interest.
Decorex is the revered, international design event that provides our community of high-end interior designers, specifiers, retailers and property developers with a space to be inspired by design excellence. For the first time in its 42-year history, Decorex is adopting an all-virtual format that involves three days of networking, inspiration and specification online. Taking place 17-19 November 2020, Decorex Virtual is free to attend.
LuxLive Digital Festival (11-12 November) will be representing the most ambitious and comprehensive digital education programme ever seen in the industry, focusing on a central theme of Health and Wellbeing. The festival will be made up of four strands with their sessions split over the two days: Emergency Lighting, Smart Lighting, Workplace and the Lightspace Festival, focusing on lighting in architecture. There will be keynote presentations, networking with one-to-one meeting facilities, round table discussions, video presentations, live polling, and Q&A sessions throughout.
Sleep + Eat
Sleep & Eat is Europe’s leading design and innovation event for the hospitality sector. Returning virtually for the first time from 17-19 November, Sleep & Eat Virtual 2020 will host a dynamic and inspiring conference programme, in addition to established and emerging brands launching their latest collections and showcasing their most design-led products, alongside ‘Hotel 2035‘ an immersive 3D experience bought to life by our visualisation partners Fumo Studios.